Case Study: Universal Music Group, Nashville

Multi-use PowerPoint/Flash
Universal Music started with a basic PowerPoint, but wanted to make their country music presentation “sing” to their buying audience, who was selecting music that would be promoted to iTune listeners. In addition to their slick video opening, they needed something with style and visual impact that would keep the audience tapping their toes, while Universal’s salespeople presented their artists and the impact of their music.
 
Solution: We created a multi-media presentation that incorporated both video and music clips in addition to high impact special effects that kept the audience’s eyes and ears riveted on the presentation.  The presentation was delivered using PowerPoint with Flash, and the richness of the visuals combined with the awesome music clips and video imagery helped to sell the music buyers on using the Universal artists as part of the offering to iTune customers.

Click the image on the left to download the PowerPoint presentaion.